Blocking the Avira In Product Marketing Popups.

Avira Free Antivirus includes a component called the In-Product Marketing GUI (IPMGUI.exe) which shows a popup telling users of about all the viruses out there in the wild and that they should purchase a copy of Avira. This nag message occurs mostly once a day when the user logs in.

Blocking these popups aren't as straight forward as it may seem, as Avira seem to have quite a few countermeasures to prevent people blocking the ads. Here are the methods that do not work:

Working Solution

A currently working solution is to prevent TCP connections to the servers responsible for serving the marketing/notifications.

DNS Queries:

IP Addresses:

This can be achieved using the Windows Firewall with Advanced Security management console.

The following command can be used to create the rule:

netsh advfirewall firewall add rule name="Avira IPMGUI Outbound" dir=out action=block remoteip=185.123.227.12,185.123.227.13